Joop! Go is an energetic and daring woody aromatic fragrance crafted for the man who thrives on momentum. Launched in 2006 and created by perfumer Sophie Labbe, this scent is all about bold expression and adventurous spirit — perfect for those who live life on the move.

The fragrance opens with a zesty, unexpected blend of rhubarb, bitter orange, and spicy pimento. This vibrant combination delivers a burst of citrus heat and tart freshness, immediately awakening the senses with its unique twist.

In the heart, a blend of violet, crisp cypress, and bourbon geranium adds complexity and masculine floral depth. These notes create a confident and modern core, bringing balance to the fragrance’s energetic top layer.

As it settles, Joop! Go reveals a warm and lasting base of balsam fir and musk. Earthy yet refined, the dry-down leaves a clean, invigorating trail that reflects vitality, spontaneity, and youthful charisma.