Urban Hero by Jimmy Choo is a fragrance created for the modern man who embodies confidence, creativity, and charisma. Launched in 2019, this scent celebrates individuality and the bold spirit of those who thrive in the energy of the city.

The fragrance opens with a vibrant kick of black pepper and finger lime, offering a fresh yet spicy burst that instantly commands attention. This daring introduction sets the tone for a fragrance that is as dynamic as the man who wears it.

At the heart, palisander rosewood and vetiver add depth and refinement, balancing woody warmth with earthy sophistication. These notes reflect strength and elegance, giving the fragrance a distinctive character.

Finally, the scent settles into a rich base of leather and ambergris, leaving a sensual and lasting impression. Masculine, modern, and refined, Urban Hero is the perfect signature fragrance for men who aren’t afraid to stand out.