Unleash your inner strength with Burberry’s Hero Eau de Parfum, a bold and modern interpretation of masculinity. Introduced in 2022, this powerful fragrance redefines confidence with a dynamic fusion of nature and sophistication, crafted by renowned perfumer Aurélien Guichard.

The scent opens with a crisp, invigorating note of pine needles, elevated by the warm, resinous aroma of olibanum, instantly evoking a sense of freedom and vitality. It's an energizing start that captures the spirit of the untamed outdoors.

As the fragrance evolves, a heart of benzoin and incense adds depth and mystery. These smoky, amber-rich layers create a sensual warmth, perfectly balancing freshness with intensity and inviting a deeper, more introspective aura.

At its foundation, three distinct types of cedarwood—Atlas, Himalayan, and Virginia—come together in a symphony of earthiness. This woody base anchors the fragrance with rugged elegance, making Hero Eau de Parfum the signature scent for men who lead with courage and authenticity.